Who are we?

We believe that every woman has the right to own her desired lingerie.

Shyaway is an iconic, irresistible, and innovative lingerie brand founded with an earnest intent to empower women. We firmly believe that shopping for luxury and comfortable lingerie should not be a complicated process. Today Shyaway’s lingerie legacy exclusively lives on www.shyaway.com through a vast and vibrant product collection of bras, panties, loungewear, sportswear, babydoll, sleepwear, shapewear, legwear, and accessories.

With over 1 million customers and nearly 7 million online visitors every year, we’re helping Indian women find the best bras, panties, and intimate apparel at affordable prices. We intend to serve Indian women with the right lingerie for every occasion. Established as an own-label lingerie brand in 2015, Shyaway focuses on delivering lingerie essentials across India.

Customers find lingerie incredibly exciting, but they also find it confusing and expensive. Shyaway exists to help everyone choose, discover, afford, and enjoy quality lingerie shopping-Gopinathan R, Managing Director

Our lingerie is redefined to embrace your natural body shape with premium quality, luxurious fabrics. Whatever be the purpose, the quest for finding the perfect lingerie is an ongoing process for most women, and our lingerie collection prides itself on having something for everyone. We aim at transforming how India shops for lingerie mindful and hassle-free.

For additional info, product(s) queries, suggestions, or feedback, reach our Support Portal.

Why shop on Shyaway.com?

Shyaway launched as a humble beginning to support women folks understand that lingerie is equally important as their outfits and became one of India’s leading lingerie brands. Our intent is to empower women to accept their sensuality in mental, physical, healthful, and emotional facets. We aim to normalise the conversation and establish lingerie in every woman’s personal story. We are here to guide you to explore your fantasies, right from an intimate night with babydoll to sweaty strength training with sportswear or sleeping in your cosy pyjamas.

We understand that there is no ‘one size fits all’ for womanhood, and each body is different and requires the right kind of lingerie to glide through the curves smoothly. We ensure our collection is ready for every occasion, size, and shape. We specialise in plus-size lingerie in every sexy style possible.

We are proud winners of Femina Power brands 2021. This award is given to brands representing the efforts to advance towards a gender-neutral world and empower women.

What we do

The dedicated team at Shyaway works tirelessly to continuously improve and innovate designs and comfort to our growing customer base PAN India. Lingerie is a perfect match that ignites sensuality and spirit, and there can be no better relationship than pairing your lingerie with your skin. Each Shyaway garment is designed to brace you with confidence.

Our fitting experts work with every customer to help find the right products. They offer expertrecommendations based on various factors such as size, usage, feature, fabric, style, andoccasion, all within the customer’s budget.-Aravind Duraiswamy, Head of Operations

Whether it is your first bra, maternity bra, post-surgery bra, or even a quick check to see if you are wearing the right size, we got you covered.

Our Vision and Mission

Our vision is to make women feel good every day, define their own beauty standards, and discuss lingerie candidly.

We are building a brand that is sustainable at all levels. Right from the raw materials to the packaging, we choose eco-friendly materials to reduce environmental hazards. We are aligned with the 'Make in India' initiative since the beginning. 70% of our products are manufactured across India. Our mission is to become a 100% local brand and to make India a manufacturing hub.

Our comprehensive range of moderate, prominent, and contemporary designs, patterns, hues, colours, and prints comprise everything for Indian women of every age, size, and type. We are known for our straightforward deals, convenient shopping experience, and affordable prices. We offer customers what they want, how they want, through our suitable online shopping platform. In-house designers design our products by tweaking everything that bothered Indian women about shape, size, and fit.

We trust in inclusivity by making garments that make our customers feel trendy and comfortable at all times. Our products offer excellent contouring and fit designed with unmatched craftsmanship and a flattering look.

Our Brands and Fabrics

We genuinely believe in the ‘No Discomfort’ policy, and we aim to promote the ‘No dressing room drama.’ Shyaway strives continuously to build a platform that enables women to shop at their comfort. We have a complete size guide where you can take advantage of your space to measure and shop our exclusive lingerie range. Our products are designed to fit perfectly with measurement feedback from common women. We create lingerie that will make you forget you are even wearing one, smooth and soft.

We use premium quality sustainable fabrics made to last. Our fabrics range includes cotton, nylon, lace, and spandex. We home a range of lingerie right from full to no coverage bras, boyshorts to thongs, nightwear to babydoll in a wide range of sizes, colours, and shapes.

Our brands include Susie, Taabu, Shyaway, Cross & Pearl, and Shyle.


We are always thrilled to have new talents on board. Do you think you can march on with us? Hop in then. Send in your inquiries to hr@genxlead.com