ABOUT US
Welcome to Shyaway
At Shyaway, we believe every woman deserves lingerie that inspires confidence, comfort, and celebration. Founded in June 2015, Shyaway has become India’s leading lingerie destination, offering high-quality, perfectly fitting intimate wear at affordable prices.
Our journey began with a simple vision: to make lingerie shopping easy, accessible, and empowering for Indian women. Today, with over 20 million users and 2 million happy customers, Shyaway has redefined how women across the nation shop for lingerie.
Our Journey
The idea behind Shyaway was born from a simple observation: the lack of comfortable, well-fitting lingerie in India. Recognising this gap, Gopinathan R, our founder, set out to create a platform where every woman could find her perfect fit, regardless of size or shape. By leveraging technology, customer insights, and a commitment to inclusivity, Shyaway has grown into a brand trusted by millions.
"At Shyaway, we are not just creating lingerie; we are empowering women to feel confident, comfortable, and celebrated in their own skin.” – Gopinathan R, Founder
Our Achievements
Every milestone reflects our dedication to empowering women and redefining intimate wear in India. From innovation to customer trust, here’s what sets us apart:
Exclusive In-House Brands
Our brands—Shyle, Susie, Shyaway, and Taabu—are tailored to meet the unique needs of Indian women. From everyday essentials to luxurious designs, each collection combines style, comfort, and a perfect fit.
Award-Winning Recognition
We are honoured to be recognised as a Femina Power Brand 2021, celebrating our efforts to empower women and break the stigma surrounding lingerie in India.
Sustainability at Heart
In 2024, we introduced Tencel fabric to our lingerie collection, a step towards eco-friendly fashion. Known for its luxurious feel and sustainable properties, Tencel underscores our responsibility to the environment.
A Strong Community of Customers
With a loyal customer base spanning all Indian states and territories, Shyaway is a trusted name in intimate wear. Our focus on personalised fitting solutions and innovative technology ensures a seamless shopping experience for millions of women.
Craftsmanship with Care
Our in-house stitching unit for bras and panties demonstrates our commitment to quality. By managing production internally, we deliver superior products, prioritising comfort, fit, and durability.
Our Promise
Through innovation, inclusivity, and sustainability, Shyaway continues to redefine the lingerie market in India. We are more than a brand—we are a community that uplifts, supports, and celebrates every woman.
Why Choose Shyaway?
We combine affordable luxury with accessibility, ensuring every woman can access high-quality lingerie. Our wide product range includes bras, panties, shapewear, sleepwear, and sportswear, catering to all your intimate wear needs. With accurate bra calculators and expert fitting assistants, we prioritise helping you find your perfect fit. Our customer-centric approach guarantees dedicated support before and after every purchase. Additionally, our designs are crafted from premium fabrics like cotton, lace, nylon, spandex, and sustainable Tencel, blending comfort, style, and sustainability seamlessly.
Be a Part of the Shyaway Family
The passion and creativity of our people power our success. We foster an inclusive and collaborative work environment where every team member is encouraged to innovate and grow. With a high women-to-men ratio, we celebrate diversity and value fresh perspectives that align with our mission to transform intimate wear in India.
Whether you’re a fashion designer, tech expert, digital marketer, or customer care specialist, Shyaway offers opportunities to make a meaningful impact. From brainstorming ideas to creating cutting-edge products and delivering exceptional customer experiences, every role contributes to shaping our vision.
Join Our Team
If you’re ready to make a difference, we’d love to hear from you. Explore career opportunities by contacting us at hr@genxlead.com and take the first step towards joining our family.