PRIVACY POLICY

1. General

1.1 About Us

This Privacy Policy is issued by Genxlead Retail Pvt Ltd, with its registered office at No.1/109, 2nd Floor, Poonamallee High Road, Vanagaram, Sivabootham Village, Chennai - 600 095, Tamil Nadu, India (“Shyaway,” “we,” “Shyaway platform,” “us,” or “our”). Shyaway operates the platform www.shyaway.com (“Shyaway Website”) to offer a wide range of women’s intimate wear, including bras, panties, shapewear, sleepwear, activewear, and related accessories (“Products,” or “Offerings”).

1.2 Scope of Privacy Policy

This Privacy Policy outlines how we collect, use, disclose, process, and protect your information when you use the Shyaway Website. By accessing, browsing, or purchasing from the platform, you agree to the terms of this Privacy Policy.

1.3 Compliance

This document is an electronic record governed by the provisions of the Information Technology Act, 2000, and other applicable regulations. It does not require physical or digital signatures.

1.4 Policy Updates

We reserve the right to update this Privacy Policy at any time. The latest version will be posted on the Shyaway, and your continued use constitutes acceptance of the updated terms.

2. Types of Information Collected

2.1 Personal Information

We collect personal details necessary to provide our services, including:

Full name
Address
Email address
Phone number
Date of birth
Gender

2.2 Sensitive Personal Data or Information (SPDI)

This includes:

Passwords
Financial information (credit/debit card details, UPI, or bank account details)
Health-related data (if required for specific services or product customisation)

2.3 Technical and Usage Data

We may collect:

IP address
Browser type
Device details
Website usage patterns (pages visited, time spent, etc.)

2.4 Children’s Privacy

The Shyaway website is not intended for individuals under 18 years of age. If such data is inadvertently collected, it will be deleted upon notification.

3. Use of Information

Your information is used for the following purposes:
3.1 To create and manage your account on the Shyaway website.
3.2 To process and deliver your orders, including payments and invoicing.
3.3 To personalise your shopping experience and recommend relevant products.
3.4 To send promotional updates, offers, and newsletters (where consented).
3.5 To improve our services through internal analytics and customer feedback.
3.6 To comply with legal or regulatory requirements.
3.7 To detect and prevent fraudulent activities.

4. Disclosure of Information

4.1 Third-Party Service Providers

We may share your information with trusted service providers for services like payment processing, delivery, and analytics. These providers are bound by confidentiality agreements.

4.2 Legal Obligations

Your information may be disclosed to comply with legal obligations or court orders.

4.3 Business Transfers

In case of a merger, acquisition, or sale of assets, your information may be transferred to the new entity.

4.4 Third-Party Payment Gateways

Financial information like credit/debit card details is collected and processed by secure, authorised payment gateways. Shyaway does not store such information.

5. Security

5.1 Data Protection

We employ industry-standard encryption, firewalls, and other security measures to safeguard your personal and financial information.

5.2 Limitations

While we strive to secure your data, no system can be entirely secure. By using the platform, you acknowledge this risk.

6. Cookies Policy

6.1 Use of Cookies

Cookies help us improve your shopping experience by:

Remembering items in your cart.
Saving your preferences.
Analysing website traffic.

6.2 Managing Cookies

You can disable cookies through your browser settings, though this may limit certain features of the platform.

6.3 Third-Party Cookies

We may allow authorised third parties to place cookies for analytics or advertising purposes.

7. User Rights

7.1 Account Deletion

You can delete your account at any time. All personal data associated with your account will be permanently erased.

7.2 Access and Corrections

You may access, update, or correct your information through your account settings or by contacting customer support.

7.3 Opt-Out

You can opt out of promotional emails or SMS by using the “unsubscribe” option or updating your preferences in your account settings.

8. Advertising and Links

8.1 Retargeting Ads

We may use retargeting features from platforms like Google Ads and Facebook to display relevant ads.

8.2 External Links

Our platform may contain links to third-party websites. We are not responsible for the privacy practices of these websites.

9. Data Retention

We retain your information only as long as necessary to fulfil the purposes outlined in this Privacy Policy or as required by law.

10. Grievance Redressal

If you have questions, concerns, or complaints about this Privacy Policy, please contact our CCO:

Name: D Aravind
Designation: Chief Compliance Officer
Email: d.aravind@genxlead.com

11. Governing Law

This Privacy Policy is governed by the laws of India. Any disputes arising out of this policy shall be subject to the exclusive jurisdiction of the courts in Tamil Nadu, India.

12. Severability

If any provision of this Privacy Policy is deemed invalid, the remaining provisions shall continue to be enforceable to the fullest extent permitted by law.

Please refer to our Terms and Conditions for detailed information on the rules and guidelines governing the use of our products.